Im currently taking an Advertising class learning about what makes an advertisement more efective than an other. In this video I love how its not about how great the product is but rather selling an emotion. A parent child relationship is something we can all relate to. Even in a matter of 60 seconds, they are somehow able to establish a deep emotional meaning behind the origami gum wrapper which would be meaningless otherwise. Showing a father going the extra mile to give a small token of his love for his daughter is something that produces a sense of love inside of us. Even if its trying to promote a brand of gum, we can all connect to and appreciate the inspiring message presented:
"Sometimes the little things last the longest. Give Extra, get extra."
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